Writing unsolicited
sales letter is too difficult in solicited sales letter the customer has
interest but in unsolicited sales letter the customer even don’t know our
products that’s why it should be very carefully drawn up. Below are some
suggestions.
·
Know
the central selling point
Before writing you must
know the purpose of your selling, what is your destination. the purpose may be
any of the following
·
Direct
sales
Directly want to sale goods and services
to the existing customer
·
Future
sales
Want
to make the prospective customer to be our customer in the future we know that
he will not buy in the present, but we attempt for the future.
·
Win
back lost customers
Want to win back the lost customer, as
because of any reason he left using our products etc
In all these purposes the writing style
in convincing reasons will be different.
·
Know
your audience
Its very important to
know our audience to whom we are writing, material should be collected to
convince different buyers differently, it can be done only if we know hem/her.
The following points should be kept in mind.
Age, gender, race,
religion, language, qualification, experience etc
·
Detail
about your product and services
We must know each and
every detail about product and services, so that we should be ready to answer
any question raised by the customer it also add confidence of the customer.
·
Know
your market
The most important is
we should kept in mind market in which market we are dealing to our customer,
what are the characteristics of the market ,what about the tendency of the
market, behavior of the customers in the market, etc
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