INTRODUCTION:
The word communication is derived from a Latin word “communice” which
means to share or exchange ideas and information. Without communication both
individual and business life is not possible; it is required in business as
blood is required for a human life. It cost the organization if not use
properly according to one survey conducted in America in the past years that
due to miscommunication 60 million dollar is spent.
One thing we must kept in
mind that is the Attitude and wording. We should keep in mind while
communicating. It’s very interesting we observe the both changes as the
occasions and places changes; you focus on the following diagram.
Know you
think about your wording and attitude in these many places and think which
kinds of words you are using and your attitude (polite, harsh etc).
As for as the definition of communication is concern it can
be define in many ways and has been define by many authors simply we can define
communication as:
Definition:
“Communication is the
exchange of ideas and information”
But more formally communication is defined by the founder of
business communication Herta A Murphy :
Definition:
“Communication is the
process transmitting and receiving verbal and non verbal messages”.
According to this definition communication is a process which
means it should be completed step by step to accomplish the communication goal,
in this process either we receive or give information both verbal(when we use
words to communicate)and nonverbal(when we don’t use words but use symbols,
gestures, postures etc) to communicate.
Definition:
“It’s a two way process
of exchanging ideas and information”.
According to this definition communication is a two way
process it mean there should be the sender and the receiver somebody must send
a message and the other receive it.
It is a big mistake
that people consider communication as business communication but it’s too much
different, not only common people but many authors has made no distinction in
business communication ,effective business communication and communication.
Here in this chapter we will separately define all these.
Business Communication
“It is
the exchange of business related ideas and information.”
EXPLANATION:
In business communication we exchange business
related ideas and information ,in a business organization most of the time we
are communicating business related issues it’s the fixing the prices of
commodities discussing the profits, expenses etc these all must be counted in
business communication it should be kept separately from communication
,communication is a common concept intend to every situation ,not necessarily
business ,but business communication is directly connected with business
related issues. e.g., communication of contractors, suppliers, distributors,
sales man, customer etc
Effective Business Communication:
We discussed business communication in detail but one thing
which is very important, if we discuss business matters it’s of course business
communication but is it necessary that it should be effective?
Suppose we talk to the supplier and negotiate about the
prices and there is disagreement between the parties, we are agree its business
communication but is it effective communication? Let suppose another example we
applied for a tender mention in the news paper, we submit proposal like other
businessmen but we fail to get the order, and other companies survive, is it
effective communication? No doubt all these were Business communication but not
effective communication. Then what is effective communication.
Definition:
Effective Business Communication:
“It is the exchange of business
related ideas and information in such a manner to achieve the organizational
goals.”
EXPLANATION:
The
communication will be considered effective if it brings the desire objective of
the organization, the communication through which we can convince people toward
our organizational goal. If we fail to achieve the desired objective of the
business its business communication but not effective business communication.
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