1-ANCIENT HERITAGE OF COMMUNICATION PRINCIPLES:
It is actually define
the origin of communication principles. In old days both East and West were
depended on the oral communication instead of written. There was no concept of
written bills of governments and law courts appeals. That’s why the laws were not
applicable for along time. As
communication were made more important the need for written communication
become more important. At last in fourth century in East especially in china
the principles of written communication were introduced and applicable up to
date.
2-LIFE BLOOD OF EVERY ORGANIZATION:
No organization in the world can survive without
communication as no human being can survive without blood similarly no
organization can survive without communication how as we know an organization
as a body of several part as a human body as a combination of several parts,
the organization central control department keep all these parts together with
the help of strong communication let suppose there is no communication at all
in the organization would it be possible for the organization to survive of
course not ,life of organization will automatically will finished. You can
better understand with the help of the following diagram.
Every
organization has varied people in culture, age, sex, nation, religion, race
etc. Therefore effective communication plays a vital role in the conduct of
every organization.
In an
organization the communication process can be
two types which are the following,
a)
Internal
communication
b)
External
communication
a)
Internal
communication
The information, ideas, opinions etc which flow
inside the organization is called internal communication.
The internal communication can be divided into three
ways which are the following
1) Upward communication
The information, ideas, opinions etc which flow from
employees to the management is called Upward Communication.
Upward communication may be about
·
Opinions
·
Suggestion,
·
Report
· Problem
·
Complaints etc
2) Downward communication
The information, ideas, opinions etc which flow from
management to the employees is called downward communication.
Downward communication may be about
·
Retirement Plan
·
Pension Plan
· Recruitment Policies
·
Work Environment,
·
Allowances And Commissions,
·
Rules And Regulation,
·
Meeting Agenda
·
Orders, Etc.
3) Horizontal communication
The information, ideas, opinions etc which flow
between same level, designation, peers is called horizontal communication. the
following matters can be communicated between the top level executives,
·
Discussion of Profit Ratio.
·
Finance Arrangement
·
Funds And Dividend Amounted.
·
Investment Policies
·
Progress of The Organization Etc
b)
External
communication
The information, ideas, opinions etc which flow
outside the organization is called external communication.
The communication which takes place with the
individuals and organizations outside of the organization is called external
communication. That communication can be
verbal or non verbal.
Verbal communication:
·
Telephone Calls
·
Video Conferencing
·
Chatting
·
Seminars
·
Commercials,
·
Presentations Etc.
Non-
verbal communication:
·
Messages, SMS
·
Advertisement
·
Digital Clocks
·
Sign Boards
· News Papers
·
Charts
·
Tenders
·
E-Mails,
·
Broachers ,
·
Leaflets,
·
Charts,
·
Booklets
· Magazines Etc.
3-BENEFIT OF COMMUNICATION IN YOUR CAREER:
Effective
communication has many advantages in our career; an effective communication has
a major role in our career.
Essential for promotion:
Effective
communication is consider the most important element for promotion, there are
many other factor for promotion n
like managerial skills ,decision making ,technical
skill general skill, motivational ability ,leadership, etc but communication is
the number priority. An effective communicator has relation with every person
in organization that’s why he can easily promote his self.
A valuable job requirement:
Now a day’s every
organization acquire that persons who has specific qualification accordingly as
well as good communication skills, the individual is given preference in the
organization that has strong communication power.
4-CHALLENGES IN GLOBAL MARKET:
As we know the world has become very advance, those
organization who wants to communicate with the world must know the modern
trends of communication different documents and terminologies use in the global
businesses, only the individual or organization who has strong and flexible
communication can influence the customer and can make their business in the
global market too many advance clients are dealing.
5-DEVELOPING RIGHT ATTITUDE:
Every organization wants to give positive response to their
clients and customers. its possible only we have adopted positive communication
attitude.
6-BECOMING FLEXIBLE:
In an organization there is variation in people age, sex, culture,
race, religion, language which is in advance concept known as Workforce
Diversity, So if an organization has good communicators as supervisor ,and
other key position it can than easily control and lead the followers.
7-CREATING GOODWILL:
A good communicator
can easily influence his customers for their products and make goodwill of his
self as well as of his organization.
8-CREATING STRONG LINK:
A good communicator
has strong link within and outside of the organization to promote himself
easily.
9-RELATION WITH OUTSIDERS:
An efficient communicator has great relation with outsiders
for a sole purpose to achieve his organizational goals as well as for his
personal object.
10-EFFICIENT POLICIES:
A good communicator
can make flexible policy for his organization which is acceptable for everyone
in organization.
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