Various kind of
information’s are needed to the marketing manager for various decision making,
regarding the development of the organization, and market, these reports are
also presented to customers and general public and they also make various
decisions regarding the purchase and sale of commodities and services,
But before going to
define market report let understand these two words separately market and
report.
Market:
“A place where people go to buy and sell goods and services is called market”.
“A place where people go to buy and sell goods and services is called market”.
But the more advance
definition of market is:
“A collection of buyers and seller is called market”.
Today’s modern
technology has made it possible to make transactions without any physical
location, anytime any where the buyer and sellers can make transactions.
Report:
“Report is estimate regarding any thing or report is some special information needed by management for various decision making”.
“Report is estimate regarding any thing or report is some special information needed by management for various decision making”.
Market
Report:
Market report can be defined as “information about the market condition, business volume and prices of commodities with in a given period of time is called market report".
Market report can be defined as “information about the market condition, business volume and prices of commodities with in a given period of time is called market report".
The market reports
provide the basis for various decisions of various individual such as
customers, public, business suppliers, economists etc.
People make their planning’s according to the trend of
the market report.
IMPORTANCE
OF MARKET REPORT:
Market report is very important for individuals and
organization in their planning and decision making.
1.
Importance
for businessmen.
2.
Importance
for marketing officer.
3.
importance
for investors:
4.
importance
for Suppliers:
5.
importance
for customers:
6.
Useful
tool for planning:
7.
The
basis for assigning targets:
8.
Provide
the basis for decision making:
9.
Indication
of demand and supply:
10.
Prediction
of prices for the future:
11. Estimates for
the production of commodities:
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